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Business EconomyPosted at: Feb 8 2025 7:45PM


Priya Living launches in Hyderabad, redefining senior living with connection and purpose

Hyderabad, Feb 8 (UNI) Priya Living, founded by Silicon Valley entrepreneur Arun Paul, has made its debut in India, introducing a transformative vision of aging—one that embraces connection, growth, and joy instead of retreat.

Unveiled in Hyderabad on Friday, Priya Living’s dynamic communities reimagine elderhood as a time of opportunity, fostering deep social connections, lifelong learning, and active lifestyles.

“Priya Living is deeply personal to me,” said Arun Paul, Founder of Priya Living. “It’s not just about my parents, but about the millions of ‘aunties and uncles’ who left India decades ago yet hold it close to their hearts. Their sacrifices and resilience inspired me to create a space where they can return not just physically, but emotionally—to a home that welcomes them with open arms and a lifestyle designed for the way they want to live.”

More than just a residence, Priya Living is a movement to redefine aging. Its vibrant, intergenerational communities encourage residents to rekindle old passions, explore new interests, and live with purpose. With boutique-inspired spaces, world-class services, and curated experiences, Priya Living seamlessly blends tradition with modern living, ensuring elders continue to thrive.

Unlike conventional senior living models that demand hefty upfront payments, Priya Living offers a flexible, pay-as-you-go structure, making high-quality living more accessible and financially viable for seniors.

The company has committed over USD 100 million to developing world-class senior living communities across India. Following the successful launch of its inaugural project, Priya Living Flower Valley in Delhi NCR in 2023, the brand is now expanding with new communities in Hyderabad and Ahmedabad this year.
By the end of 2026, Priya Living aims to establish a presence in seven major Indian cities, creating vibrant, engaging environments where seniors can enjoy active and fulfilling lives.

With its bold approach, Priya Living challenges outdated notions of aging, proving that the later years can be filled with adventure, connection, and purpose, a company statement said.

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